Links à la Mode: Advertising Lies
There are tons of products out there which promise to magically tone your body, but if something sounds too good to be true, it probably is. Latest example: Reebok's EasyTone shoes.
Illustration by Susa
Hi, advertising is known for exaggerating and building false expectations and desires.
In this weekly Links round-up cosmolawlitan reports on the newest case of overdoing ads, where Reebok is attributing beautifully trained legs and exceptionally shapely butts to the power of their toning shoes, with ads like this:
Video credit: Reebok Ad
Because – surprise, surprise – the shoes alone do not have the desired effect on consumers' derrières as promised in the video (the toning effect of the sneakers with the curvy sole has not been scientifically proven yet), Reebok agreed now to pay $25 million dollars in customer refunds to settle false advertising allegations by the Federal Trade Commission’s Bureau of Consumer Protection. Well done, FTC!
The above illustration is from Susu's post Lady Shapes on body images and eating disorders. Thanks for sharing :)
Links à la Mode
International Intrigue
Edited by Taylor Davies
This weeks selections for Links a la Mode take us all around the globe and back again. From vintage shopping in Paris and Istanbul to picking the best from fashion weeks abroad, our community is buzzing with news and thoughts from overseas.
Of course we couldn’t leave out some more local stories entirely, so we’ve sprinkled in a selection of fall inspirations from som American bloggers; from menswear to DIY projects to some ethical debates in advertising and journalism.
The IFB Weekly Roundup – October 6th
- Alex Drake Vintage
Autumn 2011 - Aqui
DIY Fabric Necklace - Being Zhenya
Thrifting for Treasure - Beyond Fabric
On Head wear - Cadence & Clementine
Contradicting Collaborations - Can Ya Heel Me?
Ethics in Blogging: A Philadelphia Fashion Week Controversy - Cosmolawlitan
Reebok’s Toning Shoes Do Not Tone As Advertised - Dress Code: High Fashion
Louis Vuitton Exhibition at La Trienalle, Milano - Little Miss Make-up
Best Mascara 2011 - Midwest Mayhem
Sweater Girls - Miss Viki
25 Hours Hotel: Vienna is a Circus - My Fashion Lust List
Budapest Design Week - Naked Glory
Guide to Vintage Shopping in Paris - Oranges & Apples
How to Pack for a Long Trip in a Hot Country - Overseeing Fashion
Shopping in Istanbul - Pretty Innovative
ASOS Ramps Up Global Fashion Marketing - Simply Frabulous
Milano Fashion Week: Time For Elegance - Susu Paris Chic
Lady Shapes - Tomorrow At Dawn
Schoolgirl Style - The Red Dot
Paris Fashion Week Street Style Part 1
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smartfashioned on 2011-10-22 23:52
I'm totally with the FTC. There are way to many lies in advertising, mainly about beauty, health and fitness. I also think a lot of cosmetic products, especially anti-age stuff is completely untruthful. I wrote about this here:
http://smartfashioned.wordpress.com/2011/10/15/the-lipstick-lie/